Looking at the current surge in beauty spending in the UK, it is wondering why George Osborne’s finance ministers have not introduced the vanity tax in the recently announced emergency budget. Mintel’s research shows that sales of beauty products increased from an original ￡ 7.4bn to ￡ 9.6bn, an increase of 30 percent between 2004 and 2009, while sales of apparel and footwear The growth rate is only 9%.
So it is not surprising that the UK’s new government has tightened its belts and cut costs, but the two brands have a mix of British fashion brands to launch their own cosmetics series: the first launch of the beauty series Burberry (Burberry) and May Launched the top menu of cosmetics products.
“I think the road to the future is still challenging,” says Sir Philip Green, founder of Topshop, from the economic level. “But if you want to build a global brand, you have to pay attention to those areas that you think can increase the value of added value, one can do a little different from the field in the comprehensive consideration of various factors, I think cosmetics may be we should get involved in the market. And I think only a few shops in the bustling commercial district can do this, we are one of them.
Burberry creative director Christopher Bailey (Christopher Bailey) on the new beauty products are equally optimistic. “We started out and did not engage in market research.” The beauty series was purely intuitive, and we felt that the market was not able to capture the business opportunities, “said Bailey. “Every time we launched advertising, whether through the magazine cover or fashion show, it is difficult to find totally natural cosmetics, all feel are hype.”
Although Green and Bailey are optimistic about this, but the beauty industry recently took place several well-known fashion brand crashed sediment, failed to foothold in the British beauty industry, be poured a few ladders cold water. In 1998, Versace’s cosmetics landed in the UK market, but in 2009 suspended the listing; Prada (prada) beauty products (a makeup section of the series) in 2000 the first landing British market, closed in 2007; and two (Calvin Klein Colour and ck Calvin Klein beauty) see no signs of success, and soon removed the cabinet.
Beauty brand analyst Imogen Matthews (Imogen Matthews) said, “fashion brands are often able to transition from clothing to perfume series, but the transition to the cosmetics will be much more. Those specialized production, generally recognized beauty experts brand ( Such as MAC) is still the first choice for women.
However, according to Amandine Armani, general manager of Giorgio Armani Beauty, who entered the UK market in 2000, “the current needs and interests of consumers are turning to the traditional sense of fashion in their own beauty products Armani beauty company to achieve the fastest growth: 2008 to 2009, an increase of 32%.
Another successful example is Dolce & Gabbana (D & G) cosmetics, which in 2009 authorized Procter & Gamble (Procter & Gamble) in the UK market. Luigi Feola, global vice president of celebrity luxury brands, P & G has confidence in the future: “We are proud of the promotion of Dolce & Gabbana perfume – the turnover has tripled in 2005 and the demand for consumers is strong and requires us to provide more A variety of beauty products.We feel that the cosmetics market is not so strong demand, it will not do so.
Topshop and Burberry Burberry have decided to enter the cosmetics market, like the introduction of a dress, hoping to copy the same success model. “We blend a variety of styles of clothing and finally conquer different tastes of consumers,” Green explained. “When it comes to understanding the (clothing) market, we have to know who is our consumer group, so from this perspective, it is necessary to make sure to fit our (cosmetic) consumers properly.”
In the topshop, the master of the cosmetics mantle has been passed to the 28-year-old Lizzie Dawson hand in the design of underwear, swimwear and casual blouses. She divided the entire company into 97 core products and 15 fashion products (all products from ￡ 4 to ￡ 10); packaging is used in Banks like graffiti style, bright colors and dark colors And so on.
Burberry’s range includes 95 products and a brush (priced at ￡ 15 to ￡ 34; the brush is priced at ￡ 39). “I see them as an extension of fashion,” said Bailey. “Design them and I design the same clothing as the heart.” Outer packaging is very solemn, can be used to pull the closure of people suddenly think of Burberry Burberry bag bag buckle. As Bailey said, this design is designed to “idol – like packaging so that you want to show off everywhere.
This is a good idea, said Vivienne Rudd, senior analyst at Minute European beauty market. “With Calvin Klein Calvin Klein continues to deliver its beauty products, its clothing series and make-up products seem different in style,” she points out. “Topshop and Burberry are launching a large number of their products, but let consumers continue to favor, they have to continue to introduce new.