Burberry Outlet,Burberry Scarf-6

This summer is Burberry, it is indeed a severe test, 7,8 two same month sales of zero sales and early warning, has made Burberry shares plunged 21%.
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Burberry Outlet

Burberry Outlet

Burberry Outlet

Burberry Outlet
Shrouded in the global economic deterioration of the bubble under the gold nine silver ten, no luxury brand dare to embrace the full line up the curve, for Burberry, even if the second quarter (as of September 30 three months) is 1% growth , Are inlaid with the dawn of Phnom Penh. October 11 semi-annual report officially released, so Burberry slightly sigh of relief, more encouraging is that the day after the opening of the stock rose 8% also showed confidence from the market.
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Mainland market slowed down, Hong Kong is still strong
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According to Burberry released in the first half of 2012 annual report shows: the first half of the actual growth of 8%. Retail sales increased 10%, of which wholesale revenue increased 5%, franchise revenue fell 5%, are in line with expectations. For the six months ended September 30, 2012, retail / wholesale operating margins are expected to remain at least equal to the same period last year (14.9%) and not as expected.
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Burberry performance for the second quarter decline in the reasons for the semi-annual report will be attributed to the main reason for the decline in traffic. “Peroton” and “London” products, the penetration rate increased by 6%, the main line stores full price sales rate has increased. Soft accessories, men’s non-apparel and tailoring series of strong performance, and store replenishment to maintain about half of the main income.
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Burberry Outlet

Burberry Outlet

Burberry Outlet

Burberry Outlet
From the retail area, the Asia-Pacific region contributed, comparable to store sales growth, while the second quarter of the Americas and Europe comparable store sales remained unchanged year on year. Compared to the first quarter, Hong Kong, France and Germany have maintained strong performance, while the growth in the UK and China slowed. South Korea and Italy are still poor performance.
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The slowdown in economic growth did not stop the pace of Burberry expansion, it will bet on the potential of the Asia-Pacific and the European market. According to statistics, Burberry2012 years in the first half of the opening of the 13 main stores, the average retail sales increased by 12%. Major new stores are located in the flagship market, including Burberry’s largest and most innovative brand sites in London Regent Avenue, Hong Kong’s Pacific Place, and Italy’s Milan and Rome.
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“Burberry CEO Angela Ahrendts remains optimistic,” she said: “Compared with the record last year, Burberry’s total revenue and retail sales in the first half of this year increased by 8%, respectively, in the first half of this year, And 10%, but the second quarter growth in the camel shoes slowed down in the more severe external environment, but the brand development momentum is still strong, especially the luxury consumer spending has increased.
Perfume and beauty business will be returned to the direct business
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Although the market outlook is not clear, but for Burberry’s future blueprint, Angela Ahrendts ambitious. On the day of the publication of the semi-annual report, Burberry also announced that the perfume and beauty products will be collected directly. To this end, Burberry will be paid on December 31 to Interparfums company 181 million euros in cash, with the termination of the franchise relationship.
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Burberry Outlet

Burberry Outlet

Burberry Outlet

Burberry Outlet
For this move, Angela Ahrendts is confident: “The initiative to take perfume and beauty products in line with Burberry is in line with Burberry’s overall strategy of brand control, which is an important growth opportunity in front of us, with our infrastructure and Major suppliers and distributors of infrastructure, we can gradually accelerate the growth of this business.For us, the perfume and beauty products established as Burberry’s fifth largest product sector is an exciting news that will make perfume And beauty of these two product categories closer to our core business and brand positioning.
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Directly after the perfume and beauty will become Burberry’s fifth largest product sector, and accessories, women’s, men’s and children’s clothing department and stand. Burberry has begun to dominate perfume and beauty business all product design, packaging and marketing activities. In order to successfully complete the transition, Burberry and Interparfums between the franchise relationship will be extended to March 31, 2013. Burberry will be launched on April 1 next year, the official mode.
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Burberry Burberry’s new plan
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Angela Ahrendts seems to be dissatisfied with the current Burberry expansion rate, the average annual retail sales rate of 12% increase obviously can not meet her global expansion of appetite.
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According to its latest semi-annual report, in the retail market, the average retail area of Burberry in the second half of 2012/13 fiscal year will increase by 14%. The company will open stores in flagship markets such as Chicago and Shanghai, as well as a separate men’s shop at Knightsbridge in London and plans to open more stores in Brazil, Mexico and the Middle East.
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The second half of the wholesale business is expected to be more moderate, 2012/13 fiscal year, the actual wholesale income in the second half will be basically flat. While global consumer attitudes are becoming more cautious, the US, Asian retail and emerging markets are expected to continue to grow, while on the other hand, small-sized foot tubs are further reduced, especially in the southern European market, offsetting other market growth.
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Burberry is expected, 2012/13 fiscal year at constant exchange rate and the exchange rate of the calculation of the franchise revenue will reverse the decline in decline, year-on-year decline, the same time, Will remain largely unchanged.

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