Burberry uses RFID chips to provide “smart personalization” experience -The following are the same as the “British famous brand Burberry using RFID chips, so that customers can be in the London Fashion Week show on the new season of the bag and coat.
The following are the same as the “The chip will start several short films, so that products more vivid, so that customers understand the creation of products, from the first draft to the finished product. There is also a video show that the customer’s name is engraved on the metal nameplate, sewn into the coat or bag lining process.
The following are the same as the “For those who can go directly to Regent Street Burberry flagship store customers, these chips can also make the store’s mirror into a screen, while playing the relevant video. The following are the same as the “smart personalized” concept shows the benefits of new technology for Burberry customers, Burberry has not stopped there, it also plans to use social media communicate with Burberry customers.